OUR VISION

Lead Pack Athletics was founded to close the gap between performance and opportunity, and build a new standard for how elite runners are valued, supported, and compensated. Lead Pack Athletics aims to deliver compensation to elite runners to help them cover their cost to compete and realize all their potential.

FOR ATHLETES

One agency. One focus. You.

We negotiate your deals. Race appearances, social media posts, content, we handle contracts so you don’t have to. We tell your story. We help produce all your social media content and build your brand without having to become a full-time content creator. We bring the brands to you. We find and pitch brands on your behalf that align with your interests and goals. You sign on with us, we cover all of the logistics.

FOR BRANDS

One athlete is invisible. One athlete with minimal following gets lost in the crowd on the big day. 10-20 elite athletes finishing top 10, 25, 50 is a movement. We bring the quality AND quantity. The podium sweeps brands like you love to talk about. Performance is the product.

Lead Pack Athletics wants to bring these athletes together and amplify their voices. We want to create a team that can appeal as a collective to larger brands willing to take a chance on powerful individual female narratives in the distance running space and go on this journey to the Olympics.

We source these athletes and help them develop their social narratives. We align them with your mission and stated deliverables to help insure ROI.